Do I still need GA4 if the platform reports its own conversions?

Yes. Platform reporting only sees its own traffic. GA4 gives you one consistent definition of a lead across organic, paid, referral and direct.

Can I track calls that come from the phone number on the page?

You can track the tap on mobile, which is a strong proxy. Tracking the call outcome requires a call tracking number, which is a separate tool.

How do I attribute a WhatsApp enquiry to a campaign?

Include a page-level identifier in the pre-filled WhatsApp message, so the incoming chat tells you which page it came from. Combine that with the GA4 event for channel-level reporting.

How long should I wait before judging a campaign?

Long enough to gather a meaningful number of tracked leads, not a fixed number of days. With a handful of conversions a week, monthly review is more reliable than weekly.

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